Ep #010 Lu Li of Blooming Founders on The Kobestarr Digital Podcast

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In this episode of the Kobestarr Digital Podcast I talk to Lu Li of Blooming Founders.

She is a Chinese born, German entrepreneur who now lives in London! Lu initially worked for large companies in management consulting and FMCG. She started two businesses one in Zurich and then one in London shortly after moving here a couple years.

 

 

We talk about feeling unsatisfied in her initial jobs despite them being the types of “good jobs” that all of our parents would love us to have. This dissatisfaction lead to the starting of her entrepreneurial career that began with two companies that unfortunately or maybe fortunately no longer exist. This brings us to Blooming Founders which promotes female entreprenuers via events programs and an community building. If you’re a lady or know a lady who is thinking of starting your own company please do get in contact with them.

 

Dear Female Founder…

Lu has compiled an impressive list of 66 female founders from all across the globe who have contributed to her book “Dear Female Founder”. Each chapter is a letter from one of the contributors that starts with the words “Dear Female Founder…” targeted at a younger self or other young women with the aim of imparting their experiences and knowledge.

 

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The book is of course for us men too! Everyone needs to be part of the conversation here.

Dear Female founder comes out in the middle of September so in the meantime please do sign up to her mailing list on the Blooming Founders website.

 

THE LINKS!

 

The Book

Dear Female Founder…

 

Twitter

@HouseOfLi

@BloomingFoundrs

 

Website 

Blooming Founders

 

Shout-outs

Huge shout out the Tony and Jay at GL Productions for the excellent editing skills and to Mighty People to the music that you can hear on the show.

 

Shameless Plug!

If you want a free marketing assessment just click on big green button. You’ve got nothing to lose, everything to gain!

 

Schedule a Free Call Now

 

Thanks everybody for listening!

Bye!

Episode #009 Daniel Johnson of Shoprocket on the Kobestarr Digital Podcast

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In this episode we have Daniel Johnson of Shoprocket!

 

 

Shoprocket is a super easy way to get any website up and running with an ecommerce platform with a few lines of code. There’s no need to go back to a developer to do this.

Daniel is the head of Marketing at Shoprocket. We talk about his background and life and education. He started his own businesses whilst at school trying to augment his pocket money by doing odd jobs. This turned into making websites, which actually proved very successful.

If you are interested in how this all works please do visit the Shoprocket website and do get in touch with Daniel using the links below!

 

THE LINKS!

 

LinkedIn

Daniel Johnson

 

Website 

Shoprocket

 

Shout-outs

Huge shout out the Tony and Jay at GL Productions for the excellent editing skills and to Mighty People for the music that you can hear on the show.

 

Shameless Plug!

If you want a free marketing assessment just click on the big green button below. You’ve got nothing to lose, everything to gain!

 

Schedule a Free Call Now

 

Thanks everybody for listening!

Bye!

Ep #008 Laura Hurren of BNI Central London on the Kobestarr Digital Podcast

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In this episode we have Laura Hurren who is the Executive Director of BNI Central London and Italy.

 

BNI is a formalised business network and typically has meetings based around breakfast or lunchtime. Laura and I had just come from a meeting in BNI Islington where she had a starring role in the agenda!

We talk in this episode about why referrals are such a powerful way of recommending business and how if you can get into a good networking group then that could be a great way of getting business.

Laura Hurren of BNI Central London first came across a BNI chapter whilst in USA on a business trip in the USA. She brought it back to UK after testing the waters to see if the concept would potentially sink or swim on this side of the pond.

BNI is coming into its 20th Year in the UK and at the time we recorded was going to have a large conference with over 700 delegates – all BNI chapter members.

If you are interested in BNI as a way to expand your business please do let get in touch with Laura via the links below.

 

THE LINKS!

 

Twitter 

Laura Hurren

 

LinkedIn

Laura on LinkedIn

 

Website

BNI London

 

Shout-outs

Huge shout out the Tony and Jay at GL Productions for the excellent editing skills and to Mighty People for the music that you can hear on the show.

Shameless Plug!

If you want a free marketing assessment just click on the big green button below. You’ve got nothing to lose, everything to gain!

Schedule a Free Call Now

Thanks everybody for listening!

Bye!

Episode #007 Mark Colgan of YellowO on the Kobestarr Digital Podcast

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This Episode features Mark Colgan of YellowO an Inbound Marketing Agency based in London!

 

 

We have a good chat about what Inbound Marketing is and the “Death of Cold Calls”! Were cold calls ever a thing? I cannot believe that they were!

Mark’s background and education was in marketing and worked initially in recruitment. It was whilst doing this that he took it upon himself to learn the ins and outs of Inbound Marketing using the amazing training that Hubspot gives you all for free.

Once Mark learnt the benefits Inbound Marketing he started working making sites for friends and family and all for free with the sole purpose of building up his portfolio.

This portfolio built up to Mark feeling confident enough to apply for jobs and eventually landed the role as the first Head of Digital for a Company! Starting with a blank slate in 2012 was a great position to be in for the start of his Digital Marketing career at a time when companies had much less inclination to take on board digital marketing!

Mark runs YellowO which helps companies establish themselves online in a far more holistic manner than simply a new website is needed or simple help with social media. We talk about landing pages and the importance of content and SEO and everything to do with Inbound marketing.

Listen out for a great story about a Personal Trainer client of his that got quick ROI with a campaign that they set up, it’s really cool!

 

THE LINKS!

 

Twitter

@MarkPColgan

 

Website

YellowO Website

 

Links to topics we talk about

Starting Social Buffer article

Slides and Handout

 

 

Shout-outs

Huge shout out the Tony and Jay at GL Productions for the excellent editing skills and to Mighty People to the music that you can hear on the show.

 

Shameless Plug!

If you want a free marketing assessment just click the green button below. You’ve got nothing to lose, everything to gain!

 

Schedule a Free Call Now

 

Thanks everybody for listening!

Bye!

5 Things About Social Media Marketing Your UK Client Wants To Know

By | Social and Digital Media | No Comments

There are numerous ways your business can with connect your buyer persona or target market over the various different social media channels. Often used social media marketing uk strategies include favourites, likes retweets, reposts, polls, contests, videos photos and gifs. These are all great methods, which when done well, can increase your marketing advantage. Geographic segmentation, however, is one crucial aspect of social media marketing that not enough businesses are capitalising on today.

One often-overlooked strategy for social media marketing in the UK is that of targeting your market by region. The practice of segmenting audiences into localised, targeted, specific groups, “prospecting” these groups and generating sales leads from them is simply not used enough in social media marketing.

Early business success often comes from traction gained locally. Facebook, for example started out at Harvard, before spreading to colleges in America prior to crossing the US borders and the oceans.

This blog post advises on the most effective regional segmentation methods that can be used in the UK and we can narrow down the focus to cities such as London, Manchester and Sheffield.  the most effective techniques to start targeting specific audiences and use them to generate leads.

1) Facebook Business Pages

When setting up your business pages take the time to ensure that you specify the location and radius that your company operates. It is all too easy to try and set your focus globally, but this is a quick way to waste time and money. Make sure that your business is focused around your local area and when selecting your demographics for you page ensure the location is specific to you and your potential customers.

2) Paid Social Media Targeting Practices

Paid advertising on social media has proven to be very rewarding for companies. Facebook, Twitter, LinkedIn and Pinterest all have paid advertising platforms that allows you to zero in on leads.

These paid channels target users that you specify, placing your content in front of the specified audiences. Each channel differs slightly but generally includes:

  • Age
  • Sex
  • Location
  • Occupation
  • Interests

Ensure again that your focus is zeroed in on your local area and be honest! This will be the best use of your money as potential users seek relevance.

lets users target individual posts based on gender, age, language, relationship status, education, location and interests; that’s a lot of targeting criteria your business could be using right now for free.

3) Multiple Social Media Accounts

Some companies have multiple accounts that are skewed towards the types of content that their market appreciates.

You will find that businesses a customer support account separate to the accounts where they would run competitions. In this way users have a place to openly discuss problems directly with a company over social media, where other users may be able to participate

International businesses create separate accounts to tailor content for regions and languages audiences. As part of your social media marketing campaign for the UK why not set up a UK centric social media account in addition to your more generic one?

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4) Google My Business

Google+ has often been considered a lesser social media platform save for the fact that it is owned by Google. This does give Google+ a lot of relevancy. When formulating your Social Media Marketing Strategy for the UK be sure to add your company to the Google+ and Google My Business in particular. Part of the process asks that you register you business location, which is verified by google sending a verification code to your address.

Completing this simple but lengthy task opens a lot of SEO bonus points and helps people who are looking for your type of business in your area to find you.

5) Leverage Groups & Lists

Groups and list can naturally draw specific user segments to them. They can be closed or open, allow users to bounce discussion between themselves, potentially representatives from your company.

Open groups facilitate broad conversation, while closed groups give you insights into trusted or qualified users, based on whatever criteria are set. LinkedIn groups are an especially viable segmentation tool companies can use to reach professional audiences based on interest and industry.

Join groups and make lists of your particular market segment that are based in the UK. This gives a lot more relevance to the group and the conversations that you are listening in to and joining in with.

Segmentation and targeted social media publishing are incredibly valuable practices that not enough companies and marketers are taking advantage of today. However, segmentation is just one component of the perfect social media strategy for business. To get the most out of these platforms, you’ll also have to consider your intent in posting, your posting behaviours and, of course, the quality of what you have to say.

Adding that additional location factor to your segment may seem restrictive but you will find that it actually opens those doors more. What people really want when they search is relevance to themselves and location is a huge factor in that.

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