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Welcome to the 3rd ever episode of the Kobestarr Digital Podcast. Woo!
Who is James Gill?
It was nice see how he Co-Founded GoSquared with his friends when he was 14 when most of us would be scared of our impending exams. The original idea has pivoted multiple times and is a good testament to being ready to make the changes needed to suit the business and opportunities presented to you.
On Content Marketing
We talk about the merits of providing fee content to educate your audience and making sure that you strive to provide value. James and crew would rather produce one piece of high quality content per month than 8 shorter ones.
Producing content at this level is all about education. “People can detect a salesy post very quickly”. The key is to provide thought provoking and helpful content so people keep you in the minds. They might not be in a position to buy from you there and then,
A lot of the larger customers have been recommended GoSquared to their larger customers as a basis of reading these blog posts or have moved into larger companies that then use them as a result of this engaging content.
There was a good conversation about giving new users that “Wow” moment when people first engage with your product. If you get this wrong you may find it difficult to get them back at a later date. It seems that we people are so time poor at the moment you really need to make those first impressions count!
Key Question of the day – “what did you do with your 5 weeks at University?”
Links from the Show
Make sure you head to Go Squared!
The book that we talked about is “Lean Analytics” by Kroll and Yoskovitz
Thanks everybody for listening!