In this episode I chat to Krishna De!
Krishna is a super experienced online marketer who I have known for a year or after meeting her at a series of talks about My Digital Career.
She started off her career as a scientist and before moving into HR and then into marketing for large brands such as Guinness. She then set up her own company and found that she needed to be found online and the move into digital marketing came from a personal need.
This lead her into blogging, podcasts and online video, which she started doing around 11 years ago. This was at a time when most of the people that were using these tools were technical so Krishna was asked by people, who found her to be a lot more approachable, to help them with their content.
Krishna is keen to express the fact that she learns new technologies by playing around and researching with them rather than reading about them in books. As a result her insight is valuable from a user level.
Krishna had recently been speaking at the New Media Europe conference and we spend some time talking about the sessions from the weekend and in particular Krishna’s session about Snapchat for business.
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Thanks everybody for listening!