2.0 Getting Started. 2.1 Can Google actually crawl your site? 2.2 Your Google account 2.3 Google Webmaster Tools 2.4 Keywords and basis of SEO 2.5 Industry Jargon 2.6 Keywords – Excercise 2.7 Keyword Research, the Google Keyword Planner Tool and Google Trends 2.8 Keyword Attributes 2.9 Attributes 2.10 Conclusion Watch Chapter 3 - "Optimising Your Content for Your Keywords" - Now