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Kobi Omenaka

Cathy White Episode #003 James Gill of GoSquared on the Kobestarr Digital Podcast

Episode #004 Cathy White of Seedcamp on the Kobestarr Digital Podcast

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I spoke with Cathy White, Communications and Marketing Manager of Seedcamp on International Womens Day earlier this year (2016 for those of you that are late to this game!). We start the chat about Holly Brockwell who started the online tech magazine Gadgette, which is just the best name ever for anything and is geared towards women.

We chat about Cathy’s schooling and going into her first paid job with a Tech PR Agency. We talk about the distinction between traditional PR and how it no longer really exists in that format anymore. Modern PR should be combined in with other parts of the modern marketing matrix and should be data driven and show measurable ROI.

Cathy is an advocate of understanding your Buyer Persona and understanding your where they hang out online and “In Real Life” – IRL. Choosing the publications and blogs that you want to feature in should be more focused than trying to appear simply in the “The Times” for example.

Cathy is now based at Seedcamp and loves working with early stage startups giving them advice on their marketing and encouraging them to “bootstrap”  and make the most of their early funding.

I was really pleased to hear that there was a more holistic approach to the way that Seedcamp supports the companies that they invest in. There’s no sink and swim mentality there folks!

Cathy is also a Podcaster and is director GeekGirl Meetup UK. if you are interested in what she is up to please head to all of the links below if you want to hear more from her. Which of course I recommend you do!!


Head to her twitter@cathywhite10

GeekGirls Meetup UK Website , Twitter@GGMUK and the GeekGirl Meetup UK Podcast

And of course Seedcamp Website and Twitter@seedcamp


If you want the PR Hacks that Cathy was talking about head to the Resources Section of Seedcamp!





Huge shout out the Tony and Jay at GL Productions for the excellent editing skills and to Mighty People to the music that you can hear now.

Thanks everybody for listening!

If you want a free marketing assessment just head over to You’ve got nothing to lose, everything to gain!



James Gill of Go Squared on Episode 003 of the Kobestarr Digital Podcast

Episode #003 James Gill of GoSquared on the Kobestarr Digital Podcast

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Welcome to the 3rd ever episode of the Kobestarr Digital Podcast. Woo!

Who is James Gill?

We have great chat with James Gill of sweet analytics and so much more company GoSquared based in London.

It was nice see how he Co-Founded GoSquared with his friends when he was 14 when most of us would be scared of our impending exams. The original idea has pivoted multiple times and is a good testament to being ready to make the changes needed to suit the business and opportunities presented to you.

On Content Marketing

We talk about the merits of providing fee content to educate your audience and making sure that you strive to provide value. James and crew would rather produce one piece of high quality content per month than 8 shorter ones.

Producing content at this level is all about education. “People can detect a salesy post very quickly”. The key is to provide thought provoking and helpful content so people keep you in the minds. They might not be in a position to buy from you there and then,

A lot of the larger customers have been recommended GoSquared to their larger customers as a basis of reading these blog posts or have moved into larger companies that then use them as a result of this engaging content.

There was a good conversation about giving new users that “Wow” moment when people first engage with your product. If you get this wrong you may find it difficult to get them back at a later date. It seems that we people are so time poor at the moment you really need to make those first impressions count!

Key Question of the day – “what did you do with your 5 weeks at University?”


Links from the Show

Make sure you head to Go Squared!





The Book

The book that we talked about is “Lean Analytics” by Kroll and Yoskovitz

Thanks everybody for listening!

If you want a free marketing assessment just head over to You’ve got nothing to lose, everything to gain!


My Digital Career - Final Day Panellists

My Digital Career – Final Day

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And now the end is near…

All good things have to come to an end unfortunately. I initially thought that coming to each day of #MyDigitalCareer would be a chore and by this final day i’d be dragging my heels. The opposite, however, was true. I hopped over to My Digital Career with a spring in my step, albeit a solemn one. It was the last day after all.

If you want to know what you have missed with these blog posts please feel free to jump back to My Digital Career – Day 1 and enjoy the ride from the start.

Matt Buckland – Head of Talent, Lyst

Matt (@elsatanico) did a great job of scaring people into clearing the skeletons from out of their online wardrobes. It seems it is common fare for a recruiter to perform more than a cursory Google search to determine whether you are suitable for a particular job. Or a mentalist. I understand that some careers need the latter!


Very nice chap for someone who’s twitter handle is @ElSatanico!

Recruiters as a standard nowadays have an applicant tracking system so you have to be aware of how you represent yourself online. It sounds a little seedy, but it needn’t be. Matt tells us that quite often these searches produce better insight into a persons nature and ability than the standard CV. Some of the searches have shown up peoples blogs, for example, which Matt has then forwarded onto perspective recruiters rather than the standard 2 page black and white.

Help the recruiter out – guide them where to find details about you rather that them applying the scattergun approach. Your own curated guide of you digital life is surely going to be the best version of you?

Steve Ward, Founder and MD, Cloud Nine Recruitment

Steve is the mastermind behind (@CloudNineRec) and this weeks #MyDigitalCareer. He started Cloud Nine Recruitment (hereafter referred to as C9R) at the early stages of Social Media. Originally a “run of the mill” recruitment company, C9R changed track after speaking to a client who was happy with his ability to source social media specialists at a time when most people didn’t know what social media was!

I like to quote myself!

Steve’s presentation is a 10 point guide about how to make yourself irresistible to hire. Nine of the quotes were sourced by himself. My favourite of which was:

All that you think that you know is barely enough. Learn a little more, so that you always know a little more than barely enough.

This ties in nicely with other during the week who state that curiosity and the thirst for knowledge has been a big factor in getting them where they are now.

Oh and the final quote wasn’t Steve’s, it was Oscar Wildes:

Be yourself, everyone else is taken

Makes sense!

Jeremy Waite – Head of Digital Strategy EMEA, Salesforce

Jeremy (@JeremyWaite) was a great way to bookmark the My Digital Career week that was started by Tiffany St James.

During a time of unemployment Jeremy applied for 65 jobs and didn’t get one interview. This turned around greatly to him working at companies such as Facebook, Adobe and landing his dream job with Salesforce.


It’s all about context

Jeremy painted a picture that looks extremely promising for people that want careers in digital media. There is so much data that is being produced that we having problems wrangling it. In 2015 it is anticipated that 25% of companies will have CDO’s – Chief Data Officers, such is the problem of data creation. Companies such as Salesforce need to expand to compete with the demand.

So how did he get to be in a job that he loves. There were three nuggets handed out at the end:

  1. Work harder than anyone else
  2. Be better prepared than anyone else
  3. Have more research up your sleeve

Jeremy reads at least a book a week and has written one – “From Survival to Significance” which is available now from all shops called Lulu. So he does practice what he preaches!

The Final Curtain

It was great to see and speak to all of the panellists and everyone who attended and was involved in My Digital Career. So thank you and I hope that I see you all soon.

My top 3 takeaways from this week were easy to conjure as they were running themes expressed in the panels from each day. If you didn’t attend the week then these three lines will be a distilled nugget of the combined and shared experience. If you did attend the week, then you know that there was much more to these

  1. Network – online and/or in person. You never know who knows who, when you might meet them or what that handshake, retweet or like might lead to.
  2. Keep learning and be curious about everything. Keep on reading, researching, asking questions and playing with things. The next 18 months is going to be difficult to predict. If you can embrace the new as it arrives you’ll always be in a great position.
  3. Be tenacious. A lot of the panellists had faced hard periods, but the drive to keep going has led them to achieve


My Digital Career – Day Four

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Formerly Known as Ernst and Young

Day four of my Digital career took us from the silicon roundabout lair kindly provided by Moo to the flash London Bridge based glass encased EY building. Lovely!

Today’s agenda would be focused on panellists that were working on social media in house and brands. I was really interested in this day and hearing what the panellists have to say as an alternative is working in agencies.

Laura Oliver, Senior Community Manager, The Guardian

I have to come clean and say that from the moment we were given the list of panellists I was most excited about the what the Guardian’s Laura (@LauraOliver) had to say! I LOVE pretty much all of the output from the Guardian Media Group. The Guardian and Observer papers, the Tech and Film weekly podcasts through to their mobile apps and many more. They for me are the epitome of how social and digital media can be used to change a brand. I now see the Guardian as a broadcasting “Tour de Force” rather than “simply” a newspaper.

Laura went to university in Edinburgh and did not study for a career in social media. She clearly stated that when she was graduating from university the job that she does now definitely did not exist.

Laura Oliver

She gained experience working on B2B news sites based up in Edinburgh before going back to university to study journalism, this time based in London. During the talk she tried to explain the depths and breadth of the Guardians output. One current project The Counted, tallies the recorded deaths of people killed by police in The US. This count further broken down into ethnic groups and, perhaps, reveals a more chilling picture of the state of US law enforcement.

Laura likes turning her hand to everything and this is exemplified all the more when we find out that she heads up the team that looks after all of the Guardians Instagram and Twitter accounts which range from lifestyle to travel to tech to books and a lot lot more!

Keri Hudson, Social Media Manager, Cancer Research UK

Keri’s (@KeriTweet) desire to be by the sea took her to Bournemouth University studying Interactive Media Production. She realised the importance of getting work experience and took it upon herself to apply for internships but targeted companies that didn’t know they needed her! Testament to the “creating your own role” ethos!

I wanted to live by the sea.. Keri Hudson

Keri worked at two different agencies whilst on her year away from university and from the stories and pictures looked like she had a great time. During her time working at agencies her role lead her to work for an agency that deals with the PR for films. As a cinephile this proved to be a dream job for Keri and one that made me very jealous!

The opportunity came to move In-house to work for Cancer Research came about. This was a chance not to be missed and has been extremely rewarding and fun since the move. I was genuinely surprised at the amount of work that Cancer Research get involved in, with some of the most innovative social media campaigns that I have ever seen. With people like Keri at the helm cancer will be excommunicated sooner rather than later!


Charlie Duff, Global Social Media Relations, EY

Charlie (@Charlie_EY) introduced herself and her humble beginnings with the quote “Though she be but little, she is fierce”. This played out through the course of her presentation. Whilst at university she was the features editor for the student newspaper, which peaked her interest in journalism as a career. This lead her to apply for a masters in journalism on course that she couldn’t afford, in Wales.


As the costs mounted up Charlie applied for and won a Scholarship, which meant that she could stay on and finish her degree! There were a couple of roles including working for a magazine that was based in a back garden, which then lead to meeting the people that would form the backbone of her life and the move to London.

After the first role in the shed she always got a job via knowing people within the company. It can’t be emphasised enough. Network , network, network!

I really liked the way that Charlie signed off whilst talking about the people that she looks to hire. She only hires people that are better than her.

I wonder how true that is of other employees, but with an attitude like hers the world will keep spinning on it’s true axis.

Beetroot Macaroons with Goats Cheese Filling

I can’t sign off todays report without extending a huge thank you for hosting us and the sublime food supplied by Charlie and EY. The pièce de résistance being savoury macaroons filled with creamed goats cheese. Yum.

It was sad leaving EY, not only leaving the food behind, but also knowing there would only be one day left of #MyDigitalCareer. Booooooo!


My Digital Career – Day Three

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Second Day at Moo HQ

The order of play for today’s My Digital Career was to focus on recent graduates and their progression into working in social and digital media. This is perhaps the most pertinent session for a lot of the attendees still in that post-graduate funk of not knowing exactly where to turn.

Charlie Southwell, Director – Transmute

We met Charlie’s (@CharlieSaidThat) business partner Tiffany St James on the first day of My Digital Career. Charlie claims that he fell into working in digital media, however, it is clear that his tenacity and drive to succeed have fuelled his success to date.


Charlie Said what??

Charlie was introduced to his, Transmute business partner by Steve Ward of Cloud Nine Recruitment. This shows that networks not only get you jobs but may lead to new businesses and wholy bespoke opportunities.

[bctt tweet=”Be tenacious and stick at what you’re doing -continue to do it at 100% and you’ll get noticed. @CharlieSaidThat”]

In setting the business with Tiffany Charlie’s managed to carve out a career that suits him down to the ground. He follows his own work ethos which means that when he’s at work he can focus on 110 percent. He’s a big advocate of continual learning and adaptability. I talked to Charlie after his presentation where he told me about a client but wanted to advertise within SnapChat. With platforms like SnapChat that are so new we have to keep rolling with the punches. Snapchat is so new that even SnapChat don’t have a formalised way to approach them for advertising. It’s stories like this that will make working in digital media continually exciting.

Rachel Kneen, Social Media Manager – 02 Telefonica

Cloud Nine Recruitment helped Rachel (@RachelKneen) get her first role working in an agency. A few career steps later and Rachel is now the Social Media Manager for O2. She had enjoyed her career working in agencies and hadn’t been expecting to make the change in house but the perfect opportunity arose.

Social Media is all about cats

[bctt tweet=”If you can pick something and you know what you want, go for it and go all the way (@RachelKneen)”]

The change to working in house at O2 means that she now sees a different side of social media campaigns and gets to enjoy a larger budget. One of the most enjoyable things about working in-house is that you get to see campaigns from start to finish.

It must be great to have an idea, or be involved in a concept from start and see all the way through to launch. Rachel showed was a video of her campaigns. There was only one real word that could be used to describe what she does, “cool”!

Ben Fox, Social Media Strategist – 33

Ben was apologetic about his humble beginnings(@bnfx). Ben comes from Walthamstow in East London best known as the stomping ground of the 90s band East-17. Ben was the first person in his family to go to university and came away the 2:2. I don’t think there’s any reason to apologise for that, many people go to university and fail or dropout!

With Inspector Gadget’s Coat

His work with 33 is unique to all other Social media panellists that presented during this week. His role was to change the perception of his clients in order that they get the right kind of people and the right mix of people to apply for opportunities. One of his clients is an investment bank so graduate and job seekers looking for a career in finance know to apply to them. A perception shift was required to encourage other talented applicants for the non finance roles.

[bctt tweet=”Try and enjoy the interview experience, even if you don’t get the job you want first time round @bnfx”]

I like this as a twist on how social media can be important. This is different to the B2C and B2B models, this is B2HR really. Career in digital and social media is really a career working with people. Its how you connect and engage with these people that set you apart.


The willingness to keep going was a strong theme in today’s panel and along with the desire to learn and the power of networking will be high on my list of takeaways from this week at My Digital Career.

Bring on Day 4!