1.0 What Is SEO? A Definition.

1.1 Who is your Buyer Persona?

1.2 An SEO Example

1.3 The Anatomy of a Search Engine Results Page

1.4 Relevant Content

1.5 Is It just Google?

1.6 The importance of Top 10

1.7 Setting Expectations

1.8 Conclusion

Watch Chapter 2 - "Getting Started" - Now