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Prem Kumar

Episode #014 Alison Battisby of Avocado Social On The Kobestarr Digital Podcast

By | Social and Digital Media | No Comments

It’s great to have Alison Battisby of Avocado Social on the Kobestarr Digital Podcast! Alison is well known for her Social Media skills, both in terms of working with clients and with teaching courses and speaking. During my chat with her it was easy to see why.

 

 

Alison has been working in Social Media since 2008. She graduated with a degree in journalism at a time when the economic downturn unfortunately meant that it would be tougher than ever to get into the national papers. Alison’s resourcefulness took her to Twitter as a way of getting in touch with the journalists and the papers and then that lead to her proving to be invaluable to them from a Social Media point of view.

This lead on to work with big agencies and when companies asked for Social it tended to be Alison that fitted the bill. Her work in this time lead to working for big clients including helping to launch the Tesco Facebook page.

Avocado Social was born out of the desire to work with smaller clients on a more personal level.

Alison is due to launch her own online Social Media Course (It may be available depending on when you read this). We talk about how the idea for the course came about and how you guys can all view it!

I hope you enjoy the show!

 

THE LINKS!

 

Website

Link to the video course sign up

 

The Facebook Group

Avocado Social Facebook Group

 

Twitter

@avocadoSocial

 

Shout-outs

Huge shout out the Tony and Jay at GL Productions for the excellent editing skills and to Mighty People to the music that you can hear on the show.

 

Shameless Plug!

If you want a free marketing assessment just click the big green button below. You’ve got nothing to lose, everything to gain!

Thanks everybody for listening!

 

Schedule a Free Call Now

 

Bye!

Episode #013 Matt Lerner of 500 Startups On The Kobestarr Digital Podcast

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Matt Lerner of 500 Startups

I’m super pleased to have Matt Lerner from 500 Startups on the Kobestarr Digital Podcast!

 

 

I’d heard Matt speaking a couple of times and read numerous slide decks of his talking about Growth Hacking amongst other things. In terms of growing companies Matt’s experience is second to none. A key member of the Growth Team at Paypal in a period where the company grew ten times in 10 years means that his knowledge and insight greatly valued

Matt talks about the mettle it takes to run a successful company and the different personalities involved at different stages of company growth.

It was great to hear a breakdown of the different levels of investment that can apply for and what it can take for companies to grow. This has been a particular knowledge blind spot for me.

I hope you enjoy the show!

 

THE LINKS!

 

Slides

Is Growth Hacking Bullshit

 

Twitter

@MattLerner

 

Website

More about DistroDojo London

Matt Lerner on LinkedIn

 

Shout-outs

Huge shout out the Tony and Jay at GL Productions for the excellent editing skills and to Mighty People to the music that you can hear on the show.

 

Shameless Plug!

If you want a free marketing assessment just click the big green button below. You’ve got nothing to lose, everything to gain!

Thanks everybody for listening!

 

Schedule a Free Call Now

 

Bye!

Episode #012 Krishna De of Krishna De’s Marketing Insights on the Kobestarr Digital Podcast

By | Social and Digital Media | No Comments

In this episode I chat to Krishna De!

Krishna is a super experienced online marketer who I have known for a year or after meeting her at a series of talks about My Digital Career.

 

 

She started off her career as a scientist and before moving into HR and then into marketing for large brands such as Guinness. She then set up her own company and found that she needed to be found online and the move into digital marketing came from a personal need.

This lead her into blogging, podcasts and online video, which she started doing around 11 years ago. This was at a time when most of the people that were using these tools were technical so Krishna was asked by people, who found her to be a lot more approachable, to help them with their content.

Krishna is keen to express the fact that she learns new technologies by playing around and researching with them rather than reading about them in books. As a result her insight is valuable from a user level.

Krishna had recently been speaking at the New Media Europe conference and we spend some time talking about the sessions from the weekend and in particular Krishna’s session about Snapchat for business.

 

THE LINKS!

 

Twitter

@KrishnaDe

 

Website

www.krishna.me/kobestarr

 

Shout-outs

Huge shout out the Tony and Jay at GL Productions for the excellent editing skills and to Mighty People to the music that you can hear on the show.

 

Shameless Plug!

If you want a free marketing assessment just head click the big green button below. You’ve got nothing to lose, everything to gain!

 

Schedule a Free Call Now

Thanks everybody for listening!

Bye!

Episode #011 Howard Kingston of Adludio on the Kobestarr Digital Podcast

By | Social and Digital Media | No Comments

In this episode I chat to Howard Kingston of Adludio!

I should say that at the start of this episode I told him that this was going to be episode 13 or 15 but I was wrong. Sorry!

 

We wax lyrical about General Assembly, as that is how I met Howard in the first place on one of his courses. GA is a great place to check out for a huge range of courses. If you want to learn new cool things then please go to the General Assembly site, there are courses all over the world for your edification. If you are in London please do sign up to one of Howard’s Classes.

The first class that I went to with Howard was the Growth Hacking one – this lead into tonnes of conversation about growth hacking, its origins and how to keep on top of it.

We also spend a good bit of time chatting about the company that Howard started yo Adludio help global brands look incredible on mobile phone. They work with Nike, Unilever, Heinz and Reckitt Benckiser.

Adludio do some really innovative things in the world of mobile advertising and some of the concepts that he described made me think “Hey – that could really work with me!” Normally I blank out adverts but what Adludio do would be hard to ignore so I think that they must be winning!

 

THE LINKS!

 

Twitter

@HowardVK

@Adludio

 

Website 

Adludio

General Assembly

 

Shout-outs

Huge shout out the Tony and Jay at GL Productions for the excellent editing skills and to Mighty People to the music that you can hear on the show.

 

Shameless Plug!

If you want a free marketing assessment just head over to Kobestarr.io/free or click on the big green button below. You’ve got nothing to lose, everything to gain!

 

Schedule a Free Call Now

Thanks everybody for listening!

Bye!

The Ultimate Cheat Sheet to Calculate Digital Marketing ROI in the UK

By | Social and Digital Media | No Comments

As you embark on a  digital marketing campaign presenting the ROI is an essential part of the process. Don’t just start off on a project on a without knowing how you are going to track the return on investment.  How well the digital campaign perform is often best measured by ROI.

But where do you start when it comes to calculating ROI? This is an question that many UK based companies face on a daily basis. The truth is that calculating ROI for a digital media campaign can daunting, but it isn’t the impossibility some would have you believe. Here is a helpful guide to setting out the stalls for calculating ROI that you can use with each and every digital project.

1. Assign a value to each and every goal

This is best done before you even start work, as you can end up quibbling over values if you do it at the end and that can leave a sour taste in everybody’s mouth.

Simply put, list the goals of the project, whether that is Facebook followers, retweets, sign-ups for an email campaign or even clickthroughs. Ethereal goals like increased customer satisfaction are harder to measure. If you can build in a questionnaire or a brief survey that strengthens your case then you can assign value to these factors too.

List everything and assign a value. Where possible, get your client’s valuation of the average online customer in advance and work back from there to present reasonable figures that are in line with your client’s business, rather than the pie in the sky numbers that have been assigned to Facebook followers in the past.

2. Track your campaign properly

If you have a proper set of metrics then you’re already ahead of the vast majority of marketers, so make sure you get the numbers, then crunch them. Google Analytics and Facebook’s own tools will be able to provide most of the answers, but if you really want to get ahead then use different links to show where each customer came from, properly track each customer’s touch points and then show which channels had the highest rates of conversion and the types of content that resonate best with people.

Simply presenting figures in a business-like and scientific way will give you a massive head start and calculating the ROI on any project becomes a more straightforward task.

3. Measure the wider impact

Tools like Talkwalker can help you monitor the wider web for the ‘buzz’ that you have created around your specific campaign. Include it as value added service if you wish, but include it in the calculations.

4. Present your findings correctly

Don’t be afraid of the figures, these are concrete facts that will help justify every penny the company has invested in the campaign. Present them all, offer insight and extrapolate the potential results with a greater investment on their part.

These are the basics of calculating ROI in the UK, so now it’s time to focus on the metrics that really make a difference. If you want to know more then download our guide, the 6 Metrics that your Clients Care About, today.

This blog post gives you good bit of insight, however if you want to methods to calculate the ROI why don’t you download the ROI calculation spreadsheet by clicking this link or pressing the big green button below!

 

Download the ROI Calculation Worksheet

Thanks to Lending Memo for the image