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Episode #006 Jackie Fast of Slingshot Sponsprship on the Kobestarr Digital Podcast

Episode #006 Jackie Fast of Slingshot Sponsorship on the Kobestarr Digital Podcast

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Jackie Fast of Slingshot Sponsorship

Jackie Fast started out life as a mathematician in Vancouver, Canada. She bought a plane ticket at 4am one morning and Canada for a 1-2 month tour of Europe with the first destination being London… and 12 years later has never left…

 

 

After working at the Direct Marketing Association part time she started up their Commercial and Partnership Division as Sponsorship Manager. Her target was £50,000 in her first year and smashed it bringing in over £100, 000 in her first year and £500,000 in year three!

She became notorious and headhunted by several companies to do the same for them but decided to start Slingshot Sponsorship instead.

We talk about how sponsorship is not just about money – because you would get advertising money from people that you don’t like. There is no way that you can get sponsorship from people that you don’t like. It’s a partnership. You should be assessing everything that you can offer and a company and that they can offer you. Distribution for example might be a something that is difficult to negotiate for new businesses, so partnering with a company that could help you with distribution would be a great place to start.

I was quite surprised to see that less well established companies should consider the sponsorship route. A huge part of the process is establishing the value in the assets that you have to offer, you may be surprised to realise that you are more valuable than you think!

If you are looking for other ways to monetise your company then sponsorship would be a great place. There’s no better place to start than with Jackie Fast  and the guys at Slingshot Sponsorship

THE LINKS!

 

Email

Jackie is super happy for you all to contact her via her email address which is jackie@slingshotsponsorship.comso what are you waiting for??

 

Twitter

@JackieFast

@Slingshot_UK

 

Website

http://www.slingshotsponsorship.com

 

Shout-outs

Huge shout out the Tony and Jay at GL Productions for the excellent editing skills and to Mighty People to the music that you can hear on the show.

 

Shameless Plug!

If you want a free marketing assessment just head over to Kobestarr.io/free.

 

You’ve got nothing to lose, everything to gain!

 

Schedule a Free Call Now

 

Thanks everybody for listening!

 

Bye!

Episode #005 Rik Lomas of SuperHi on the Kobestarr Digital Podcast

Episode #005 Rik Lomas of SuperHi on the Kobestarr Digital Podcast

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Rik Lomas of SuperHi

On this we speak with Rik Lomas! Rik is currently based in the USA and is working on building up SuperHi and going into the

This was the first episode I recorded aaaages ago. It was really cool catching up with Rik, he taught me how code! I took a Ruby on Rails course with the now sadly defunct training company Steer. The course was ace and I learned so much – now sadly forgotten… boo…

He started learning to code by making websites, even when his computer wasn’t connected to the Internet! We talk about his first job making the Charlotte Church back when she became big whilst working a digital agency.

Rik learned and developed his coding skills on the job and to get new jobs and including working with a few startups including Steer, which is where I met him!

Steer was a coding school and came and went for him and he decided to go their separate ways.

SuperHi was that separate way!!

THE LINKS!

Twitter

@RikLomas

@SuperHi

 

Websites 

SuperHi.School – The in real life summer school

Superhi.com – the online development platform – COMING SOON

 

Shout-outs

Huge shout out the Tony and Jay at GL Productions for the excellent editing skills and to Mighty People to the music that you can hear now.

Shameless Plug

If you want a free marketing assessment just head over to Kobestarr.io/free. You’ve got nothing to lose, everything to gain!

Thanks everybody for listening!

Bye!

Cathy White Episode #003 James Gill of GoSquared on the Kobestarr Digital Podcast

Episode #004 Cathy White of Seedcamp on the Kobestarr Digital Podcast

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I spoke with Cathy White, Communications and Marketing Manager of Seedcamp on International Womens Day earlier this year (2016 for those of you that are late to this game!). We start the chat about Holly Brockwell who started the online tech magazine Gadgette, which is just the best name ever for anything and is geared towards women.

We chat about Cathy’s schooling and going into her first paid job with a Tech PR Agency. We talk about the distinction between traditional PR and how it no longer really exists in that format anymore. Modern PR should be combined in with other parts of the modern marketing matrix and should be data driven and show measurable ROI.

Cathy is an advocate of understanding your Buyer Persona and understanding your where they hang out online and “In Real Life” – IRL. Choosing the publications and blogs that you want to feature in should be more focused than trying to appear simply in the “The Times” for example.

Cathy is now based at Seedcamp and loves working with early stage startups giving them advice on their marketing and encouraging them to “bootstrap”  and make the most of their early funding.

I was really pleased to hear that there was a more holistic approach to the way that Seedcamp supports the companies that they invest in. There’s no sink and swim mentality there folks!

Cathy is also a Podcaster and is director GeekGirl Meetup UK. if you are interested in what she is up to please head to all of the links below if you want to hear more from her. Which of course I recommend you do!!

 

Head to her twitter@cathywhite10

GeekGirls Meetup UK Website , Twitter@GGMUK and the GeekGirl Meetup UK Podcast

And of course Seedcamp Website and Twitter@seedcamp

 

If you want the PR Hacks that Cathy was talking about head to the Resources Section of Seedcamp!

 

 

Shout-outs

 

Huge shout out the Tony and Jay at GL Productions for the excellent editing skills and to Mighty People to the music that you can hear now.

Thanks everybody for listening!

If you want a free marketing assessment just head over to Kobestarr.io/free. You’ve got nothing to lose, everything to gain!

 

Bye!

James Gill of Go Squared on Episode 003 of the Kobestarr Digital Podcast

Episode #003 James Gill of GoSquared on the Kobestarr Digital Podcast

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Welcome to the 3rd ever episode of the Kobestarr Digital Podcast. Woo!

Who is James Gill?

We have great chat with James Gill of sweet analytics and so much more company GoSquared based in London.

It was nice see how he Co-Founded GoSquared with his friends when he was 14 when most of us would be scared of our impending exams. The original idea has pivoted multiple times and is a good testament to being ready to make the changes needed to suit the business and opportunities presented to you.

On Content Marketing

We talk about the merits of providing fee content to educate your audience and making sure that you strive to provide value. James and crew would rather produce one piece of high quality content per month than 8 shorter ones.

Producing content at this level is all about education. “People can detect a salesy post very quickly”. The key is to provide thought provoking and helpful content so people keep you in the minds. They might not be in a position to buy from you there and then,

A lot of the larger customers have been recommended GoSquared to their larger customers as a basis of reading these blog posts or have moved into larger companies that then use them as a result of this engaging content.

There was a good conversation about giving new users that “Wow” moment when people first engage with your product. If you get this wrong you may find it difficult to get them back at a later date. It seems that we people are so time poor at the moment you really need to make those first impressions count!

Key Question of the day – “what did you do with your 5 weeks at University?”

 

Links from the Show

Make sure you head to Go Squared!

www.gosquared.com

Twitter

@JamesJGill

@GoSquared

 

The Book

The book that we talked about is “Lean Analytics” by Kroll and Yoskovitz

Thanks everybody for listening!

If you want a free marketing assessment just head over to Kobestarr.io. You’ve got nothing to lose, everything to gain!

Bye!

Episode #002 Roberta Lucca of WonderLuk, BossaStudios and Boldr talks to Kobestarr Digital

Episode #002 We talk to Roberta Lucca on the Kobestarr Digital Podcast

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Roberta Lucca of Bossa Studios, WonderLuk and Boldr

Hey guys and welcome to the Episode #002 ever Kobestarr Digital Podcast!

On Episode #002 We talk to Roberta Lucca who is onto her third company! Third! The first two companies Bossa Studios and Wonder Luk are successful and different to each other but still help definer her and her steps into the next Company Boldr.

Episode #002 Roberta Lucca of WonderLuk, BossaStudios and Boldr talks to Kobestarr Digital

From starting out in Rio In Brazil she studied computer science at university before landing a job at Globo Network, Brazil’s largest broadcaster and the worlds second largest commercial broadcaster.

The move to the UK initially initially involved working in two other companies before starting games company Bossa Studios, which won a Bafta with their first Game!

Roberta talks about how being an entrepreneur is her passion and how she is also active in trying to encourage women into tech.

Her third Company Boldr is in the early stages but she is super excited to the word out and get people using it.

If you want to get in touch with her give her some virtual love by following her on twitter @Olicca.

You can listen to the podcast here and now by pressing the big green triangle above or you can head to iTunes (Please subscribe), Stitcher or Acast

If you want to listen to Episode #001 you can do so here by following the link.

See you soon

Kobi

K*