AI SEO and Answer Engine Optimisation
The problem
The solution
AI SEO and Answer Engine Optimisation
Google is not the only place people search anymore. ChatGPT, Perplexity, and Gemini answer questions directly – and they pull from websites to do it. If your business isn’t in those answers, you’re invisible to a growing audience.
Your competitors are being cited by AI. You’re not.
AI search engines don’t show ten blue links. They give one answer. They pick the source they trust most and cite it.
Right now, when someone asks ChatGPT “best plumber in Stockport” or “B2B marketing agency Manchester,” your competitors are showing up. Your business isn’t mentioned. Not because your service is worse – because your site isn’t structured for AI to read.
Most businesses have zero AI visibility. They’ve spent years optimising for Google and haven’t noticed that the way people search has changed.
AI search optimisation that gets you cited.
- Track AI visibility – We monitor how your business appears across ChatGPT, Perplexity, Gemini, and Copilot. Monthly reporting via Searchable so you can see exactly where you stand.
- Build entity clarity – Schema markup, structured data, and consistent name-address-phone across the web. AI needs to understand what your business is before it can recommend you.
- Create citation-worthy content – AEO content blocks, FAQ schema, and statistics that AI models want to pull from. Not keyword-stuffed blog posts. Content structured for extraction.
- Set up llms.txt and AI-friendly architecture – A machine-readable file that tells AI crawlers what your site is about and how to use it. Most sites don’t have one. Yours will.
- Monthly AI visibility reporting – Not vanity metrics. Your actual visibility score, which queries you appear in, and what changed since last month.
How AI decides who to cite
LLMs don’t rank pages like Google does. They build an internal model of which entities are authoritative on a topic, then cite the sources that match.
Three things determine whether you get cited:
- Entity clarity – Does AI know who you are? Schema markup, structured data, and consistent information across the web teach AI what your business does.
- Authority signals – Are you referenced by other credible sources? Citations, backlinks, and mentions from trusted sites build your authority in the model.
- Content structure – Can AI extract a clean answer from your page? Definition blocks, FAQ schema, and well-structured headings make your content easy to cite.
This isn’t keyword stuffing with extra steps. It’s making sure AI understands your business well enough to recommend it.
Real AI visibility results
One client started with an AI visibility score of 12 out of 100. They weren’t appearing in any ChatGPT or Perplexity results for their core service terms.
After 90 days of AEO work – schema markup, content restructuring, llms.txt, and entity building – their score hit 64 out of 100. They now appear in AI-generated answers for 23 of their target queries.
Traditional SEO didn’t change. Rankings stayed the same. But they’re now visible in a channel that didn’t exist two years ago.
Frequently asked questions
What is answer engine optimisation?
Answer engine optimisation (AEO) is the practice of structuring your website so AI search tools like ChatGPT, Perplexity, and Gemini can find, understand, and cite your content. It goes beyond traditional SEO by focusing on entity clarity, structured data, and content formats that AI models prefer to extract. AEO doesn’t replace SEO – it’s the next layer on top.
How do I get my business mentioned in ChatGPT?
ChatGPT cites businesses it considers authoritative and well-documented. To appear in ChatGPT’s answers, your site needs clear schema markup, consistent business information across the web, and content structured in formats AI can extract – definition blocks, FAQ schema, and statistics with sources. We build all of this as part of our AI SEO service.
What is AI visibility and how is it measured?
AI visibility measures how often your business appears in answers from AI search tools like ChatGPT, Perplexity, Gemini, and Copilot. We track it using Searchable, which monitors your visibility across these platforms for specific queries relevant to your business. You get a score out of 100 and a monthly report showing which queries you appear in.
What is the difference between SEO and AEO?
SEO gets you ranked on Google’s search results page. AEO gets you cited in AI-generated answers. SEO focuses on keywords, backlinks, and page authority. AEO focuses on entity clarity, structured data, and content that AI can extract cleanly. You need both. A strong SEO foundation makes AEO easier, and AEO makes your SEO content work harder across new channels.
AI search is growing. Your visibility should be too.
We’ll check your AI visibility for free and show you exactly where you stand across ChatGPT, Perplexity, and Gemini.
Frequently asked questions
What is answer engine optimisation?
Answer engine optimisation (AEO) is the practice of structuring your website so AI search tools like ChatGPT, Perplexity, and Gemini can find, understand, and cite your content. It goes beyond traditional SEO by focusing on entity clarity, structured data, and content formats that AI models prefer to extract. AEO doesn't replace SEO - it's the next layer on top.
How do I get my business mentioned in ChatGPT?
ChatGPT cites businesses it considers authoritative and well-documented. To appear in ChatGPT's answers, your site needs clear schema markup, consistent business information across the web, and content structured in formats AI can extract - definition blocks, FAQ schema, and statistics with sources. We build all of this as part of our AI SEO service.
What is AI visibility and how is it measured?
AI visibility measures how often your business appears in answers from AI search tools like ChatGPT, Perplexity, Gemini, and Copilot. We track it using Searchable, which monitors your visibility across these platforms for specific queries relevant to your business. You get a score out of 100 and a monthly report showing which queries you appear in.
What is the difference between SEO and AEO?
SEO gets you ranked on Google's search results page. AEO gets you cited in AI-generated answers. SEO focuses on keywords, backlinks, and page authority. AEO focuses on entity clarity, structured data, and content that AI can extract cleanly. You need both. A strong SEO foundation makes AEO easier, and AEO makes your SEO content work harder across new channels.
Ready to get started?
Book a free strategy call and we will map out exactly how this service fits your business.
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