How to Target your Prospects and Attract clients in London Using Digital Marketing Techniques
Is this Guide Just for Finding Digital Marketing Clients in London?
No! The point is to be location specific at least at the start. Make sure you subsitute London with for Manchester, Sheffield or whatever you local big city is!
Attracting new clients in London with digital marketing can be tough – it’s a crowded marketplace and competition is fierce. It’s not like the online world can be avoided either, as having a web presence is now an essential part of being in business.
With that in mind, let’s take a look at some of the biggest problems you can face when trying to gain new clients with digital marketing and how you can solve them.
1. Insufficient planning
As the saying goes: fail to plan, plan to fail. I was aboy scout, where our motto was “Be Prepared”. In order to attract new clients in London, you’ll need to undertake careful and comprehensive planning. This means creating a detailed digital marketing strategy and a content creation calendar. These should include the content you plan to create and when, which people are responsible for what, the aim of all your activities and more; some excellent templates can be found at Smart Insights.
2. Neglecting local SEO
Your company is based in London and you want to attract clients in the city too, so there’s a big problem if your site and content aren’t targeting this area. There are several SEO best practices you should be implementing. You should be including relevant place names in all your content, have accurate and consistent citations across the web, and create content on topics that matter to a local audience.
3. Not utilising social media effectively
Many businesses start out on social media with the best intentions but quickly become disinterested and inactive when they don’t immediately get the results they hoped for. Social media can be a difficult nut to crack, but that doesn’t mean you should ignore it altogether. Plan most of your posts in advance and use an automation tool, such as Buffer, to save you time. Always respond to any queries or comments promptly, politely and friendly, as it gives potential customers a positive impression of your brand and is likely to increase sales in the long term.
4. Standing out from the competition
One of the biggest challenges facing companies when it comes to attracting new clients in London with digital marketing is standing out from the competition. With almost every business now having a web presence and such a vast amount of content online, it is becoming harder and harder for companies to make their voice heard. There are several ways you can make yours unique though.
First and foremost, make sure you clearly identify your USPs throughout all your branding and site content. Also, focus on quality rather than quantity; it’s far better to write a few in-depth authoritative blog posts than lots of short ones that don’t provide any real insight. With inbound marketing now the dominant force, focus on meeting your customers’ wants and needs, rather than just selling your products and services. You should provide outstanding online and offline customer service too, as this will attract new clients through word of mouth.
Hopefully these tips will help you attract more clients through your online activities. In the meantime, download our guide “How to attract customers with Facebook” to get a head-start with your digital marketing.
